Mobile Text Message Marketing is one of the most common types of mobile marketing, with huge amounts of messages sent out each month globally.
These days, just about everyone is carrying a smartphone or tablet in their pockets. The ubiquity of access to data at your fingertips gives consumers peace of mind that they can have anything no matter where they are. With the rise of mobile devices comes the rise of mobile marketing, which is the ability to give customers time-sensitive and location-sensitive personalized information that helps to promote goods or services.
One of the most common methods of mobile marketing is Mobile Text Messaging messaging. In other words, with the rise of quick access of content on our phones and text messaging, popular activities like mobile texting for marketing purposes became more prominent. Mobile Text Messaging marketing shot to popularity in the early 2000s when European and Asian businesses began sending messages via Text Messaging. The average time a Mobile Text message takes to be read is 4 minutes, therefore it became a highly attractive medium for marketing.
Mobile Text Messaging marketing became more of a legitimate marketing medium when phone carriers began enforcing rules regarding unsolicited Mobile Text messages. Now, if you are a recipient of mobile Mobile Text Messaging marketing, it’s because you opted in-and if you didn’t, the provider is likely violating anti-spam laws, including the TCPA.
Mobile marketing companies usually run their operations with a shortcode. For example, 40404 is a very common short code for Twitter: All texts go in and out from that number.
Similarly, SimpleTexting’s mobile marketing messages are sent from 555888.
Other Forms of Mobile Marketing
Mobile marketing also encompasses other forms, for example:
- QR codes: They’re 2D images that a phone’s camera can read that will send the device straight away to a certain web address
- Push notifications: Notifications for certain applications on the device are visible on the user’s screen, many of which encompass marketing messaging, for instance, “Special deal on upgrades expires soon”
- App-based marketing: Marketing within apps is a well-liked tactic, especially as apps themselves have grown in momentum. If you’ve seen ads on an app you use regularly, that’s an example of app-based marketing
- In-game mobile marketing: Similar to app-based marketing, in-game mobile marketing displays certain ads to unlock features or give users access to certain parts of a game
- MMS: MMS mobile marketing contains multimedia, including images, text, audio, and video
- Proximity beacon systems: With proximity marketing, a service SimpleTexting offers by request, messages can be broadcast to mobile users in a specified geographical area. As an example, if you are using the Cartwheel app ( https://play.google.com/store/apps/details?id=com.target.ui&hl=en_US) for Target, you may start seeing advertising while you are in close proximity to a Target supermarket. A retailer can also send a mobile text message to opted-in users who are close to the store, supplying a 50% discount if they use the special within a short time frame
- Location-based services: Customized messaging can also be sent with location-based services. Users of social networks such as Foursquare may end up seeing deals that are only activated when they check in to a physical location
- Bluetooth: Bluetooth is a permission-based technology protocol and can also be used as a marketing tool. The most widely known Bluetooth marketing medium is through hotspots provided by local businesses
Mobile marketing continues to this day. Several billion Mobile Text Messaging advertising messages are sent out monthly and globally, making Text Messaging mobile marketing the most used method of mobile marketing currently.